“As an Aboriginal person, I was frustrated by the way the media portrayed Indigenous issues and stories in a particularly negative light,” he says.
But Wayne believes digital tech can shake up media and business. “Innovation and technology is fundamental to achieving social change. It lets us disrupt the norm and connect with a wide audience.” He did a Masters of Business Administration at QUT, focusing on entrepreneurship – the skills behind building a business. Now, at Carbon Media, he’s running an online campaign to encourage Indigenous students to go to uni, and developing a TV series set in Cape York, which could bring new opportunities to the local people.
“If you believe in something, it’s worth pursuing,” says Wayne.